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Burger chain wants McPhDs to complement McJobs

AFP/Getty Images – US fast food giant McDonald’s is hoping to offer PhDs, after receiving approval to award its own …

LONDON (AFP) – US fast food giant McDonald’s is hoping to offer PhDs, after receiving approval to award its own nationally recognised qualifications in Britain, the company’s “chief people officer” said Monday.

Speaking to the Financial Times, David Fairhurst said the company’s new power to award qualifications made it “a university in its own right”, and added that the company wanted to award qualifications equivalent to university degrees.

“One day, I’d love to see us doing a PhD, I definitely think we should go as far as we can,” he told the business daily.

He cautioned, however, that the company wanted to perfect its current training regimen, which includes courses in shift management that are equivalent in level to A-levels or high school courses, before putting together a post-graduate qualification.

McDonald’s was one of nine employers or employer groups last year that received the power to award qualifications, which Britain wants to encourage so that more workers will have recognised certificates to increase their employability.

The company has long sought to challenge the perception that it only creates low-level, poorly-paid “McJobs“.

 

Fast food chain McDonald’s lost a lawsuit in Malaysia on Wednesday after an appeals court overruled a decision that its trademark had been infringed by a local restaurant called McCurry.

“Where the learned judge, with respect, erred is to assume that McDonald’s had a monopoly in the use of the prefix ‘Mc’ on a signage or in the conduct of business,” Judge Gopal Sri Ram said, overturning a 2006 ruling in favour of McDonald’s.

The McDonald’s operation in this Southeast Asian country of 27 million people is run as franchise by prominent businessman Vincent Tan and has 185 outlets, according to the company website (http://www.mcdonalds.com/my).

McCurry, by contrast, serves Indian fast food from one restaurant in Kuala Lumpur as well Malaysian dishes such as fish head curry and is short for “Malaysian Chicken Curry,” according to the company website (http://www.mccurryrecipe.com).

(Reporting by David Chance; Editing by Bill Tarrant)